A Handbook of business opportunity search ‘An opportunity is as real an ingredient in business as raw materials, labour and finance – but it only exists when you can see it.’ Everybody assumes that he or she is opportunity conscious – but is frequently only conscious of the need to be opportunity conscious. For what often looks like an opportunity isn’t one after all. Opportunities is a handbook which offers a total, systematic approach to opportunity-seeking at both corporate and executive levels. Remember: ‘Just before it comes into existence every business is an opportunity that someone has seen.’